Pinterest is a web-site filled with images or YouTube videos that you find appealing, a place where you can express yourself & connect with others who have similar interests. It is an effective way to drive people to your home business net site & increase your Google rating.
So, why is Pinterest important for your online home business?
one.Branding. Other than obviously securing your social profile on Pinterest, which secures another spot on Google for your brand, it is as well as a way to build your authority on a popular network. What you pick to "Pin" & share reflects on your business.
two.Link Building. Every "Pin" & "Repin" creates a link back to the picture source (which in most instances will be on your net site). Every respectable link counts towards your SEO efforts. What you pick to "Pin" & share reflects on your business.
four.Traffic. With each Pin linking back to your sites, people are going to be discovering your products & clicking through to your business. There is significant traffic opportunities for the right businesses on Pinterest.
three.Social Referral. Lots of purchasing decisions are now driven by social referrals & recommendations. Every time someone pins your brand or products, they are endorsing you across their network - driving business to you!
Within your profile are "boards" which - when compared to blogs - are like "categories". They are fundamentally topics that you categorise all the images that you like in to. Examples could include: hairstyles, wedding gowns, shoes, decorated rooms etc.
Getting your online business started on Pinterest
It is simple to get caught up in "pinning" everything, & repinning randomly. But think about what reflects best on your online business & what is most likely to appeal to your audience & drive referrals & traffic.
�Use a professional looking picture for your profile
�Tell the world who you are
�Tell the world what you do
�Say a bit about your online business
�Say what your online business does
�Share any credibility boosting knowledge
�Tell people what they'll find on your 'pinboards'
�Include a link to your net site
�Include a link to your Facebook page
The key attributes to a successful Pinterest profile
Invest the time
Build your network
It is social promotion... so it goes without saying it won't be ROI positive overnight. You need to invest the time ( in the beginning setting it up) & be consistent, pinning & reviewing regularly.
Pinterest has a captive audience. You'll be amazed at how plenty of people will find your "pins" even without building your network. But, in the event you need the right people seeing your pins, actively follow the influencers in your space.
Be strategic
It is simple to get caught up in "pinning" everything, & repining randomly. But think about what reflects best on your online business & what is most likely to appeal to your audience & drive referrals & traffic.
Pinterest integrates well with plenty of other networks such as Facebook & Twitter. So you ought to make use of your social sphere to drive eyeballs to your Pinterest work & be definite your efforts are generating maximum results.
Leverage your social sphere
Add value
Don't fall in to the traps of "pinning" obvious self-promotion. In the social space, people are seeking conversation & convergence - not broadcasting. So "pin" things of general interest around your own stuff to build a captive network.
Pinterest has over ten million users, it is the quickest growing social media site in history. Statistically, a far greater percentage of ladies use Pinterest than men (80% ladies & 20% men). It's become the third most popular social media website after Facebook & Twitter & Pinterest generated more referral traffic for businesses in 2012 than Google+, YouTube, & LinkedIn combined.
So, why is Pinterest important for your online home business?
one.Branding. Other than obviously securing your social profile on Pinterest, which secures another spot on Google for your brand, it is as well as a way to build your authority on a popular network. What you pick to "Pin" & share reflects on your business.
two.Link Building. Every "Pin" & "Repin" creates a link back to the picture source (which in most instances will be on your net site). Every respectable link counts towards your SEO efforts. What you pick to "Pin" & share reflects on your business.
four.Traffic. With each Pin linking back to your sites, people are going to be discovering your products & clicking through to your business. There is significant traffic opportunities for the right businesses on Pinterest.
three.Social Referral. Lots of purchasing decisions are now driven by social referrals & recommendations. Every time someone pins your brand or products, they are endorsing you across their network - driving business to you!
Within your profile are "boards" which - when compared to blogs - are like "categories". They are fundamentally topics that you categorise all the images that you like in to. Examples could include: hairstyles, wedding gowns, shoes, decorated rooms etc.
Getting your online business started on Pinterest
It is simple to get caught up in "pinning" everything, & repinning randomly. But think about what reflects best on your online business & what is most likely to appeal to your audience & drive referrals & traffic.
�Use a professional looking picture for your profile
�Tell the world who you are
�Tell the world what you do
�Say a bit about your online business
�Say what your online business does
�Share any credibility boosting knowledge
�Tell people what they'll find on your 'pinboards'
�Include a link to your net site
�Include a link to your Facebook page
The key attributes to a successful Pinterest profile
Invest the time
Build your network
It is social promotion... so it goes without saying it won't be ROI positive overnight. You need to invest the time ( in the beginning setting it up) & be consistent, pinning & reviewing regularly.
Pinterest has a captive audience. You'll be amazed at how plenty of people will find your "pins" even without building your network. But, in the event you need the right people seeing your pins, actively follow the influencers in your space.
Be strategic
It is simple to get caught up in "pinning" everything, & repining randomly. But think about what reflects best on your online business & what is most likely to appeal to your audience & drive referrals & traffic.
Pinterest integrates well with plenty of other networks such as Facebook & Twitter. So you ought to make use of your social sphere to drive eyeballs to your Pinterest work & be definite your efforts are generating maximum results.
Leverage your social sphere
Add value
Don't fall in to the traps of "pinning" obvious self-promotion. In the social space, people are seeking conversation & convergence - not broadcasting. So "pin" things of general interest around your own stuff to build a captive network.
Pinterest has over ten million users, it is the quickest growing social media site in history. Statistically, a far greater percentage of ladies use Pinterest than men (80% ladies & 20% men). It's become the third most popular social media website after Facebook & Twitter & Pinterest generated more referral traffic for businesses in 2012 than Google+, YouTube, & LinkedIn combined.