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Google Panda, in a Nutshell

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Improvement in Panda

Google Panda, launched in February 2011, is a comparatively new development by the company to improve search results rating algorithm. It is named after the engineer, Navneet Panda. Its aim is to show higher-quality sites on top of search results and keep 'thin sites' or low-quality sites on lower rating. It is a filtration to show only good-quality content on top to improve Google search credibility over any other search engine. According to a document, social networking sites and newly released sites have higher rating in Google than those having lots of ads. Through this alter, about 12 percent of all search results rating is affected. After Panda rollout, Google's webmaster forum,and plenty of other sites were filled with complaints of copyright infringers and scrapers getting a better rating than those sites having original content. To combat this serious issue, Google tried detecting infringers better by publicly asking for knowledge point.

Since its beginning in February 2011, Google's Panda went through plenty of updates, and this happened on a worldwide scale after about months in April. An advisory was published on Google's weblog that gave directions about self-evaluation of website's quality. It was thus aimed to help affected publishers solve the issue of rating. The weblog post had a list of 23 bullet points giving satisfactory answers to "What counts as a high-quality site?" It was chiefly focused to assist site owners.

How does Panda work


Google Panda is created through an algorithm update, which makes use of artificial intelligence in a more measurable and sophisticated manner than it was historicallyin the past. With the help of quality human testers, thousands of web-sites were rated on the basis of their quality, including speed, design, and reliability. With Google's updated Panda, machine-learning algorithm was used to see similar aspects of various high-quality as well as low-quality sites. It resulted in depreciated importance of PageRank, the elderly rating factor. Today, several new rating factors are introduced to Google. Panda is updated often and Google runs algorithm regularly.

Google Penguin

How Panda differs from other algorithms

Google Penguin update was introduced on 24th April, 2012. It affected an additional three.1 % of all search queries carried out in English Language, which further made it prominent that search rankings are highly volatile. On 18th September 2012, Google confirmed the latest version of Panda in its official Twitter page.

Strict rules by Google

Google Panda affects rating of the whole site or a specific segment than a website's individual pages only. This is a significant difference in earlier algorithms and Panda. Thus, it's brought an improvement in the way sites are indexed by Google search.

In March this year, Google Panda got updated, and the company said that it is going to be deploying a penalty for over-optimization to manage high competition on the net. So, beware all web masters.

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