In an simple to understand video "How Search Works" Matt Cutts, Google Quality Engineer explains how Google indexes pages and then delivers results when someone does a search. The main point Matt makes is that Google asks over 200 questions of each page and then delivers pages that are most relevant.
How Search Engines work and hence how can optimise their web-site for each SE is often a mystery for web-site owners.
When deciding which pages to show for each search term, a number of the questions Google asks include:
Do the search words words appear in the title?
Do the keywords appear in the net site address (URL)?
Does the page include synonyms for those keywords?
Is the page on a quality web-site or a spammy web-site?
What is the page's "PageRank?"
How lots of backlinks point back to the page?
Then Google combines all the answers, gives each page a score and delivers the results, which it feels is the most appropriate to what the visitor is looking for.
Although the exact formula for delivering search results is not known, there's basic things that you ought to do in case you require to rank high for sure keywords.
two. Provide quality, original content in the net site
one. Include keywords in the Title of your pages, in the headings of your pages, in the page description and in meta keywords as well as in alt tags of your images.
four. Get as lots of links as feasible from relevant sites back to yours
three. Update your web-site regularly with fresh information
Search Engine Optimisation is not a off exercise... you require to keep working at it. Whilst lots of people try to trick the search engines, it is never a nice suggestion, as they ultimately finish up being dropped from the search engines and even banned.
Your first priority ought to be to find keywords which have a reasonable amount of searches each month, but for which not lots of other sites have been optimised. There's main tools you can use for this - Google AdWords Keyword Suggestion Device or Wordtracker. Each works slightly differently, but both will give you an idea on the right keywords to make use of.
It is never a nice suggestion to optimise your web-site for generic keywords, such as "travel" or "cars" for example. You require to optimise your web-site for keywords that people are looking for, when they are prepared to buy, not for keywords that they are looking for when they are doing research.
Ultimately, Google and other search engines, such as Bing and Yahoo require to display content that is as relevant to their visitors as feasible, so the more relevant content you have on your web-site, the better.
one. They find your web-site
Keep in mind, when of your potential customers searches for a product/service you offer, only outcomes are feasible.
So the more you do, the more chances you have of your web-site rating higher than your competitors.
two. They find your competitor's web-site
You can definitely hire a Search Engine Optimisation company to do the work for you, but the truth is there is a lot you can do yourself. take step at a time. Research your keywords, then add them to your web-site and build backlinks from other web-site to yours.
How Search Engines work and hence how can optimise their web-site for each SE is often a mystery for web-site owners.
When deciding which pages to show for each search term, a number of the questions Google asks include:
Do the search words words appear in the title?
Do the keywords appear in the net site address (URL)?
Does the page include synonyms for those keywords?
Is the page on a quality web-site or a spammy web-site?
What is the page's "PageRank?"
How lots of backlinks point back to the page?
Then Google combines all the answers, gives each page a score and delivers the results, which it feels is the most appropriate to what the visitor is looking for.
Although the exact formula for delivering search results is not known, there's basic things that you ought to do in case you require to rank high for sure keywords.
two. Provide quality, original content in the net site
one. Include keywords in the Title of your pages, in the headings of your pages, in the page description and in meta keywords as well as in alt tags of your images.
four. Get as lots of links as feasible from relevant sites back to yours
three. Update your web-site regularly with fresh information
Search Engine Optimisation is not a off exercise... you require to keep working at it. Whilst lots of people try to trick the search engines, it is never a nice suggestion, as they ultimately finish up being dropped from the search engines and even banned.
Your first priority ought to be to find keywords which have a reasonable amount of searches each month, but for which not lots of other sites have been optimised. There's main tools you can use for this - Google AdWords Keyword Suggestion Device or Wordtracker. Each works slightly differently, but both will give you an idea on the right keywords to make use of.
It is never a nice suggestion to optimise your web-site for generic keywords, such as "travel" or "cars" for example. You require to optimise your web-site for keywords that people are looking for, when they are prepared to buy, not for keywords that they are looking for when they are doing research.
Ultimately, Google and other search engines, such as Bing and Yahoo require to display content that is as relevant to their visitors as feasible, so the more relevant content you have on your web-site, the better.
one. They find your web-site
Keep in mind, when of your potential customers searches for a product/service you offer, only outcomes are feasible.
So the more you do, the more chances you have of your web-site rating higher than your competitors.
two. They find your competitor's web-site
You can definitely hire a Search Engine Optimisation company to do the work for you, but the truth is there is a lot you can do yourself. take step at a time. Research your keywords, then add them to your web-site and build backlinks from other web-site to yours.