Don't lowball your services or products. Some people, like me, think you get what you pay for & will immediately go for your high-end offering. Limitless studies show that 20% of your audience will go straight to the top. Make definite you have something for us to buy! Another advantage to having a high-end offer: those who purchasing on cost, will buy a mid-range option & feel like they got a lovely deal. The high-end offer often boosts sales on your mid-range items.
Give a free sample
. Some people will need to sample your products before they invest. So give them! It could be a video (series), a free training coursework, an eBook or an introductory consultation. You select, but make it REALLY lovely. Give them your best & strive to be of service. One time they see how lovely your work is, they will be compelled to need more.
Look over your existing products & services for new package ideas. Not definite what you can offer at these multiple cost points? You may not must generate anything new. For service providers, offer a full or half day VIP package. People are drawn to exclusivity, indulging & special one-on-one services. In the event you normally do coaching or consulting, try offering done-for-you services at a premium. Group your consulting or coaching sessions in to packages around a specific issue. For example, a promotion coach could offer a bundle of sessions to walk her client through a launch or a relationship coach can offer a bundle of sessions to help recent divorcees get back onto the dating scene.
In the event you generate products, bundle an existing eBook & recording in to a kit. You can also turn an eBook in to a printed book. Use existing material in a live workshop or teleseminar. You could also try offering on-demand webinar training.
Focus on solving issues. When you make an offer, make definite your offer solves a controversy that your audience has. So lots of service providers make the error of selling only what they need to offer. Match your expertise with the issues your clients have & are already looking for solutions to. Keep in mind, people pay for solutions, not services. Focusing on solving specific issues is a sure-fire way to get the attention of your ideal clients.
Make it simple to for people to make the purchasing decision. A payment plan will help your audience buy at any cost point. Showing a every month payment helps them recover from sticker shock at the full cost. Most people will focus on the every month cost, making the product or service appear less expensive. It is typical to charge an additional 10% to help you defray the admin costs of offering a payment plan.
Pricing doesn't must be hard. By using these tips as guidelines, you can be definite that you have something for everyone & make it simple for your audience to access the solutions they are looking for.
Approach it psychologically. There is lots of psychology behind pricing. Use it to your advantage! The psychology of numbers is a powerful motivating factor in the purchasing decision. Prices ending in 97 are the most successful cost points for products, online. 99 is the best cost point for services. Tweak your prices up or down to make this work for you.
Give a free sample
. Some people will need to sample your products before they invest. So give them! It could be a video (series), a free training coursework, an eBook or an introductory consultation. You select, but make it REALLY lovely. Give them your best & strive to be of service. One time they see how lovely your work is, they will be compelled to need more.
Look over your existing products & services for new package ideas. Not definite what you can offer at these multiple cost points? You may not must generate anything new. For service providers, offer a full or half day VIP package. People are drawn to exclusivity, indulging & special one-on-one services. In the event you normally do coaching or consulting, try offering done-for-you services at a premium. Group your consulting or coaching sessions in to packages around a specific issue. For example, a promotion coach could offer a bundle of sessions to walk her client through a launch or a relationship coach can offer a bundle of sessions to help recent divorcees get back onto the dating scene.
In the event you generate products, bundle an existing eBook & recording in to a kit. You can also turn an eBook in to a printed book. Use existing material in a live workshop or teleseminar. You could also try offering on-demand webinar training.
Focus on solving issues. When you make an offer, make definite your offer solves a controversy that your audience has. So lots of service providers make the error of selling only what they need to offer. Match your expertise with the issues your clients have & are already looking for solutions to. Keep in mind, people pay for solutions, not services. Focusing on solving specific issues is a sure-fire way to get the attention of your ideal clients.
Make it simple to for people to make the purchasing decision. A payment plan will help your audience buy at any cost point. Showing a every month payment helps them recover from sticker shock at the full cost. Most people will focus on the every month cost, making the product or service appear less expensive. It is typical to charge an additional 10% to help you defray the admin costs of offering a payment plan.
Pricing doesn't must be hard. By using these tips as guidelines, you can be definite that you have something for everyone & make it simple for your audience to access the solutions they are looking for.
Approach it psychologically. There is lots of psychology behind pricing. Use it to your advantage! The psychology of numbers is a powerful motivating factor in the purchasing decision. Prices ending in 97 are the most successful cost points for products, online. 99 is the best cost point for services. Tweak your prices up or down to make this work for you.