Offline, you will find lots of list brokers. These are companies that compile names & addresses of individuals who have shown interest in definite things historically that may be relevant to your website or your product. A quantity of these lists will have knowledge seekers on them but some lists will have actual buyers on them.
You may even be able to buy a list direct from a mailing house or similar company. These lists will be few & far between & they may well be highly targeted lists. They will often be profitable as they will never if ever have been mailed to by a third party company.
The list purchase cost will also normally be a off cost. This means you can use the list one time. In case you need to make use of the same list again, say for a follow up mailing, you would need to pay again. However, one time the list name becomes your customer, you can then contact them as much or as little as you wish.
Obviously you will pay more for a list of buyers than you would for a list of enquirers. When you buy a list offline, the more selective the criteria, the more pricey the cost of the list will be. Each time you need to be more selective, this involves the list broker with more work & therefore more cost, which they will pass on to you, the list buyer.
Now you have a list of prospects, you can send them a postcard to get them to click on your website. The postcard does not must sell anything it needs to get the prospect to click on the net site & possibly download your free document.
Note: Do not be tempted to make use of the list two times without paying a second fee. The list broker will have seeded the list with various names that are distinctive to you & when you send out an unauthorized mailing, they will know you have done this.
Using this offline technique works because there is a lot less competition in prospect's letterboxes than in their e-mail in box.
To download the free document, get the prospect to give you their name & address. You can do this by letting them think you are going to post the document but when they give you their details, you take them to a download page. This means as well as getting their e-mail address you get their postal address on to your list & they become your customer whether they have bought something or not.
You may even be able to buy a list direct from a mailing house or similar company. These lists will be few & far between & they may well be highly targeted lists. They will often be profitable as they will never if ever have been mailed to by a third party company.
The list purchase cost will also normally be a off cost. This means you can use the list one time. In case you need to make use of the same list again, say for a follow up mailing, you would need to pay again. However, one time the list name becomes your customer, you can then contact them as much or as little as you wish.
Obviously you will pay more for a list of buyers than you would for a list of enquirers. When you buy a list offline, the more selective the criteria, the more pricey the cost of the list will be. Each time you need to be more selective, this involves the list broker with more work & therefore more cost, which they will pass on to you, the list buyer.
Now you have a list of prospects, you can send them a postcard to get them to click on your website. The postcard does not must sell anything it needs to get the prospect to click on the net site & possibly download your free document.
Note: Do not be tempted to make use of the list two times without paying a second fee. The list broker will have seeded the list with various names that are distinctive to you & when you send out an unauthorized mailing, they will know you have done this.
Using this offline technique works because there is a lot less competition in prospect's letterboxes than in their e-mail in box.
To download the free document, get the prospect to give you their name & address. You can do this by letting them think you are going to post the document but when they give you their details, you take them to a download page. This means as well as getting their e-mail address you get their postal address on to your list & they become your customer whether they have bought something or not.